THE DESIGNER BEHIND THE RIOT_
Type_Riot / DOSSIER_01
ALYSE NADINE CHESTNUT
/präpər ˈnoun/
A Senior Graphic Designer • Brand Architect • Editorial Visionary
WHO I AM
Designer + Nerd,
I build brands and editorial experiences with structure, tension, and a little rebellion. The work is bold, intentional, typographically driven, grounded in design discipline, shaped by instinct, and sharpened by 10+ years in the field.
After graduating with my Bachelor’s in Graphic Design with a minor in Sociology in 2014, I’ve led branding systems, web builds, identity revivals, publication design, and high-visibility corporate marketing campaigns across AEC, tech, nonprofit, and creative sectors. My work lives where grit meets personality, where design becomes memorable, functional, and undeniably human.
I’ve collaborated with organizations such as AIGA, CREW, SMPS, and AIA, bringing clarity to complex stories and personality to technical narratives.
WHAT I DO
Brand Identity & Rebranding
Logo Systems • Visual Language • Brand Strategy • Creative Direction
Editorial & Publishing
Magazine Layouts • Long-Form Publications • Digital Editorial • Campaign Art Direction
Digital & Interactive
Web Design • Interface Design • UX/UI Systems • Intranet Design Direction • Website Development
Marketing & Communication Design
Proposals • Qualifications • Social Media Systems • Email Campaigns • Infographics
Environmental & Experiential
Signage • Wayfinding • Event Identity • Spatial Branding
THE WORK SO FAR_
THE WORK SO FAR_
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Over A decade of intentional design across
brand identity, and digital worlds.
IPS - Integrated Project Services
Senior Graphic Designer / 2021-Present
Leading global brand expression across print, digital, and marketing plans. Building high-impact proposals, identity frameworks, and design systems that elevate complex AEC materials.
Genesis AEC
Lead Graphic Designer / 2019-2021
Directed brand evolution and digital transformation efforts.
I lead the development of cohesive brand identity systems, marketing collateral, and digital campaigns during a pivotal organizational growth period.
AT-AT Design
Co-Owner & Principal Designer / 2020-2023
A co-founded, women owned creative studio specializing in rebranding, web design, and full-scope graphic design solutions. A lot of my efforts included leading client discovery, design strategy, identity development, graphic design, website builds, and social media plans across various industries.
Hunt Engineering
Building System Engineering Group
Construction Sales Group
Frankel Enterprises
24 Seven Design Group
Next Phase Collaborative
Stone Barn Manor
SMPS Philadelphia
Dragonfly Consulting
KC Studio Architecture
Wick Fisher White
Graphic Designer + Marketing Coordinator / 2014-2019
Where the foundation of my editorial and brand storytelling discipline was built. Here, I produced award-winning corporate identity, rebrand, and marketing communications recognized by SMPS Philadelphia. Designed proposals, publication inserts, campaigns, environmental graphics, and interior design/graphic solutions that elevated the firm’s visual presence during their historical move.
SMPS Northeast
Regional Conference
Lead Graphic Designer + Communications Liason / 2017-2022
During my time, I owned the visual identity of the SMPS Northeast Regional Conference for multiple years. I worked with a team of marketers and business development professionals to produce editorial programs, signage packages, digital campaigns, and experiential branding systems.
THE TYPE RIOT PRINCIPLES_
THE TYPE RIOT PRINCIPLES_
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I believe design is a conversation between structure and imagination, clarity and emotion, precision and play.
01. Design with Intent
Purpose in every decision. Nothing ornamental without reason.
02. Let the Type Lead
Typography as architecture, voice, rhythm, hierarchy.
03. Respect the Grid. Break the Grid.
Structure mastered. Structure challenged.
04. Make It Human
Design that communicates, connects, and resonates.
05. Clarity Over Noise
Editing as power. Precision as impact.
06. Build Systems, Not Assets
A brand is a language speaking fluently and consistently.
07. Bold Is a Strategy
Quiet design whispers. Bold design leads.
08. Never Stop Editing
Refinement is the difference between good and timeless.